The Future of Digital Marketing in India

A growing field, Digital Marketing has tremendous scope in the Indian job market. The following post is a perusal of the same.

INTRODUCTION

The form of marketing that makes use of the electronic media in order to promote its products is termed as digital marketing. Digital marketing usually makes use of the New Media extensively through gizmos and electronic devices such as computers, tablets, smartphones, and so on. In the present century, Internet marketing is a major component of the same.

Following the huge success of the social media, and the use of the Internet, digital marketing has scaled new heights in India. Globally, the sector has scored a profit of over $40 billion and the Indian market is also experiencing the heat. All sorts of firms from small ones to multinational giants have understood the significance of the same and makes use of it at length.

DIGITAL MARKETING IN INDIA

The augment of the Internet has already transformed the mode of communication that has not only captured by advertisers but has been exponentially exploited. Digital Marketing comprises two major aspects, ‘push’ and ‘pull’. In push digital marketing the marketer sends a message without the consent of the recipients, such as display advertising on websites and news blogs; whereas the ‘pull’ involves banner advertisements, pay per click and other forms of marketing.

Though, digital marketing in comparatively new in India, it has fast captured the market and is on a consistent growth curve since a long time. It has generated several job opportunities. In the last one decade digital marketing jobs have grown in leaps and bounds, and it is expected to be so in the coming future as well. A growth for jobs profiles like Business Development Managers, Social Media Managers, Interactive Media Strategists have grown tremendously.

A growing field, the reach of Digital Marketing is unparalleled in the Indian job market. It not only helps the brand to connect with the buyers directly through various forms of digital media but also empowers the end-users to have an interaction among his contacts about a particular brand that is completely unregulated.

Even promoters can directly interact with users and potential customers and inform them about new products.

Digital marketing yields the best results when it is combined with several forms of media such as e-mail, SMS text campaigns, promotion through social networking sites and many more.

A growing field, some of the trends to watch out for in the coming years is, Cloud Computing, Video Marketing, Gaming, and Mobile Marketing, and so on.